Consumer behavior on the organic products market in Poland and other EU countries

Ławreszuk, Małgorzata

doi:1429-7132 (print)

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Title: Consumer behavior on the organic products market in Poland and other EU countries

Abstract:

The aim of the article is conducting a comparative analysis of the organic products market in Poland compared to the other European Union (EU) countries. Poland’s accession to the EU in 2004 had a profound effect on consumer awareness in the country, leading to a series of regulatory and legislative changes, as well as alterations in the availability of products and shifts in consumer behavior and decisions. The article presents research on the determinants of purchasing choices, the level of consumer awareness and the technical preparation of Poland in the context of sustainable development policy and the comparative analysis of organic products market between Poland and other EU countries.

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