Search for: [Abstract = "The study presents the significance and impact of creativity and innovation on the development of rural areas. The concept of creativity and creative sectors was defined, activities in the field of creativity development and activation of rural inhabitants were identified. The impact of non\-agricultural activity on life quality of rural population was determined, presenting examples of activation and various creative activities being innovative undertakings in the rural areas of the Opolskie Voivodeship."]

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