Search for: [Abstract = "The article discusses the problem of communication between local authorities and residents in the rural municipality, including communication tools being implemented and creating opportunities for dialogue with citizens. The research is based on the case study of rural municipality of Zgierz in the Łódzkie Voivodeship in Poland and the analysis of existing data concerning various forms of communication between representatives of local government and local community. It has been distinguished between information policy, which comprises a one\-sided communication, aimed at transmitting information “from top to bottom” and communication policy aimed at exchanging information between local authorities and members of local community, in which both parties are senders and receivers. Among the communication instruments being used, forms based on direct and indirect communication, including media communication have been identified. As the results of the study show, despite of implementing various and modern forms of communication with citizens, local government authorities focus on informing citizens on actions taken by them and promoting their policies, but are less interested in obtaining feedback information concerning needs, problems and expectations. The residents themselves also relatively rarely take advantage of available forms of communication with representatives of authorities and thus exert marginal impact upon local policies."]

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