@misc{Nowicka_Klaudia._Autor_Turystyka_2019, author={Nowicka, Klaudia. Autor}, volume={53}, copyright={Creative Commons Attribution BY 4.0 license}, address={Warszawa}, journal={Studia Obszarów Wiejskich}, howpublished={online}, year={2019}, publisher={IGiPZ PAN}, publisher={PTG}, language={pol}, abstract={Tourism continues to be one of the world’s largest industries and its total impact is impressive. This economic sector has boasted virtually uninterrupted growth over time, despite occasional shocks, demonstrating its strength and resilience. In 2017, it contributed to 10% of the global GDP. For this reason, in the UNWTO Tourism Highlights (2017) it has been called a key to development, prosperity and well-being. However, some negative issues and social problems, like alcoholism, deterioration of local tradition or teen prostitution, triggered by uncontrolled development of tourism industry are often silenced. The real nature of the relationship between tourism and regional socio-economic growth is of particular importance to local authorities and policy makers. Nowadays, about 80% of local authorities in Poland perceive tourism as a basic or complementary direction of socio-economic development, as researched by A. Pawlikowska-Piechotka (2013). Therefore, the main aim of this study was to answer the question how tourism is perceived by local authorities of rural communes in the Pomorskie Voivodeship and to what extend its development is deliberately planned in their strategic documents. In order to achieve such an objective, the author analysed current strategic documents issued by 74 rural communes using computer and context analysis methods. The author analysed more than 5860 pages in total. Special attention was paid to two selected sections of the documents: strategic and operational objectives as well as the SWOT analysis. These were analysed in the context of tourism development. The research has revealed that examined documents are not an effective and sufficient tool for tourism development as they are too general and lacking realistic goals to be evaluated in the future.}, type={Text}, title={Turystyka w dokumentach strategicznych gmin wiejskich województwa pomorskiego = Tourism in strategic documents of rural communes in the Pomorskie Voivodeship}, URL={http://www.rcin.org.pl/igipz/Content/86627/PDF/WA51_112319_r2019-t53_SOW-Nowicka.pdf}, keywords={tourism, local development, development strategy of commune}, }