@misc{Pałka-Łebek_Ewa_Wykorzystanie_2017, author={Pałka-Łebek, Ewa and Kudla, Nazar}, volume={47}, copyright={Creative Commons Attribution BY 3.0 PL license}, address={Warszawa}, journal={Studia Obszarów Wiejskich}, howpublished={online}, year={2017}, publisher={PAN IGiPZ}, publisher={PTG}, language={pol}, abstract={One of the most prominent characteristics of rural tourism in Poland is that it has seen many changes in the last 20 years. This stage can be called “new generation of rural tourism”. The Świętokrzyskie Province is one of the most attractive tourist areas in the southeast part of Poland. The nature and diversified landscape are considered a great asset in the development of different forms of tourism in this area. Rural tourism is an increasingly popular form of non-agricultural activity in this region. The article deals with the role of local resources of the village in the development of branded tourist products. Another issue under discussion are various forms of promotion of tourist activity in rural areas of the Świętokrzyskie Province. Świętokrzyskie is a region with exceptional qualities for the development of tourism in rural areas. The study shows that one from factors influeccing of effieciency of rural tourism undertaking is usage of promotion. Among forms of promotion, in greatest meaning plays: publicity (folders, catalogues) and activities of public relations and satisfied guests. Świętokrzyskie is an example that a good idea and joint action of the Świętokrzyskie Province, regional tourism organisations and owners of tourist objects can, with the engagement of small funds, bring considerable benefits.}, type={Text}, title={Wykorzystanie lokalnych zasobów wsi w kształtowaniu markowych produktów turystycznych. Studium przypadku bałtowskiego kompleksu turystycznego = The use of local resources of the village in the development of branded tourist products. Case study of the Bałtów tourist complex}, URL={http://www.rcin.org.pl/igipz/Content/64591/PDF/WA51_83999_r2017-t47_SOW-Palka-Lebek.pdf}, keywords={rural tourism, local resources, tourist product, Bałtów tourist complex}, }