@misc{Jasiński_Artur_Nowe_2022,
 author={Jasiński, Artur},
 volume={20},
 copyright={Creative Commons Attribution BY 4.0 license},
 address={Kraków},
 journal={Journal of Urban Ethnology},
 howpublished={online},
 year={2022},
 publisher={Instytut Archeologii i Etnologii Polskiej Akademii Nauk},
 language={pol},
 abstract={The expansion of fashion as a subject of exhibitions and academic research is currently one of the most in-teresting trends in the world of museology. Temporary exhibitions concerning popular culture, style, and fashion have become immensely popular. Their goal is not simply to increase attendance and boost muse-ums’ budgets; they also signal the growing role that fashion plays in modern culture both popular and high. Fashion brand museums and modern art museums created by high fashion houses’ foundations, often in spectacular architectonic forms, constitute a new genre of museum, one worthy of particular attention. In the book titled “Fashion and Museums”, Marie Riegels Melchior divided the relationship between museol-ogy and fashion into three periods. The author of this paper proposes that another, fourth period should be added to this division, dated to the late 20th and early 21st century, which marks the emergence of a new phenomenon: the New Museum of Fashion as a sophisticated tool making use of the synergy between museology, fashion, and architecture to strengthen the market value of a given brand. Those institutions have diversified profiles, but they share many common features, especially in marketing strategies.},
 type={Text},
 title={Nowe muzea domów mody: architektura jako narzędzie wzmacniania wizerunku i siły marki},
 URL={http://www.rcin.org.pl/iae/Content/238497/274776.pdf},
 keywords={fashion, new museology, architecture of museums, branding},
}