@misc{Łuc_Izabela_Proper_2015,
 author={Łuc, Izabela},
 volume={LIX (59)},
 copyright={Rights Reserved - Free Access},
 address={Cracow},
 journal={Onomastica},
 howpublished={online},
 year={2015},
 publisher={Instytut Języka Polskiego PAN},
 title={Proper Names as a valuation Medium in Advertising Texts},
 type={Text},
 URL={http://www.rcin.org.pl/Content/57722/PDF/4.Luc.pdf},
}