@misc{Warchala_Jacek_Porozmawiajmy_2004,
 author={Warchala, Jacek},
 number={1-2},
 copyright={Rights Reserved - Free Access},
 address={Warszawa},
 journal={Teksty Drugie},
 howpublished={online},
 year={2004},
 publisher={IBL PAN},
 language={pol},
 type={Text},
 title={Porozmawiajmy o reklamie, czyli kilka uwag na marginesie "Poetyki reklamy" Ewy Szczęsnej},
 URL={http://www.rcin.org.pl/Content/52677/PDF/WA248_68616_P-I-2524_warchala-porozmaw.pdf},
 keywords={Szczęsna, Ewa, "The Poetics of Advertising", philosophy of advertising, advertising text, reception of advertising},
}