@misc{Jankowski_Jarosław_Komputerowe_2002,
 author={Jankowski, Jarosław},
 copyright={Creative Commons Attribution BY 4.0 license},
 address={Warszawa},
 journal={Książka = Book},
 howpublished={online},
 year={2002},
 publisher={Instytut Badań Systemowych. Polska Akademia Nauk},
 publisher={Systems Research Institute. Polish Academy of Sciences},
 language={pol},
 abstract={Article presents issues related to efficiency in Web based advertising. One of the problems is selectively targeting advertisements to Web users based on their specific interests and other information without compromising personal privacy. Among other existing solutions multicriteria optimization approach to campaign optimization has been proposed as possible way of non-intrusive targeting. Presented models can be implemented as base for two level decision support system.},
 type={Text},
 title={Komputerowe wspomaganie zarządzania i procesów decyzyjnych w gospodarce * Technologie informatyczne w zarządzaniu i marketingu * Optymalizacja kampanii reklamowych w internecie},
 URL={http://www.rcin.org.pl/Content/205775/PDF/KS-2002-04-R04P02.pdf},
}